Prior to acquiring Horizon Magazine, Bleau was the President of NRS Media, a global media consultancy with expertise in delivering sales strategies that result in substantial new revenue growth. The appointment of Larry Bleau as CEO and the promotion of Kirk MacDonald to President bring vast media knowledge and experience to MediaCentral's senior management team. With new leadership in place we are ready to focus on increasing shareholder value by effectively transforming MediaCentral into a profitable and successful business." "This acquisition increases our audience and unites our now six publications with a powerful integrated sales team. "Under the leadership of industry veterans like Bleau and MacDonald we have the opportunity to focus on the steps necessary to drive effective change," said Manos Pavlakis, the new Chairman of the board. Toronto-area businessmen Manos Pavlakis and David Daniels and securities and corporate lawyer Jay Vieira replaced the previous directors, including the former CEO, following their resignation on November 19. The acquisition and new management announcement follow recent changes to MediaCentral's board of directors. Combined with MediaCentral's current monthly audience of 6.5 million this acquisition positions MediaCentral as a major player in the North American publishing world. On The Go had a monthly readership of 400,000 2 prior to COVID-19. Distributed through The Toronto Star, The Globe and Mail and The Wall Street Journal, the magazine has a monthly readership of 305,000 2 according to MRP.
Launched over a decade ago, Horizon Travel Magazine provides cutting edge travel and lifestyle information to globetrotters throughout North America, with unique editions targeting Canada and the United States of America. The Travel Magazine and On the GO join existing MediaCentral titles NOW Magazine ("NOW"), the Georgia Straight (" Straight"), cannabis-specialty platform Canncentral and ECentralSports, a site dedicated to reporting on the rapidly growing gaming industry. Additionally, the Company announced the appointment of Larry Bleau, the President and Publisher of Horizon Travel, as the CEO of MediaCentral and the promotion of Kirk MacDonald to President. With the acquisition of LBI, MediaCentral adds two new publications to the Company's portfolio including premiere North American travel publication, The Travel Magazine (d.b.a Horizon Travel & Lifestyle Magazine), and On the GO, a lifestyle commuter magazine distributed across the Greater Toronto Area. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that it has entered into a letter of intent ("LOI") to acquire all of the issued and outstanding securities in the capital of Lazarus Bleau Incorporated ("LBI"), a media and marketing services company. TORONTO, ON / ACCESSWIRE / Decem/ Media Central Corporation Inc. The MediaCentral board announces leadership changes including appointment of Larry Bleau to the position of Chief Executive Officer and Kirk MacDonald to the role of President.Horizon Travel & Lifestyle Magazine and On the GO bring dedicated sales team with expertise at selling integrated packages across multiple platforms.Latest acquisition increases Company audience to more than 7.2 million 1 readers monthly.Horizon Travel & Lifestyle Magazine and On the GO add travel and food & beverage expertise to the Company's growing roster of news and entertainment publications
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